We're obsessed with sports.

We're three college athletes who watched our best moments sit in an editor's queue for days while the rest of the internet moved on. When the highlights of our games finally came out, they were stale, low-quality, and nobody watched them.

So we did what made sense: combined our social media instincts with some AI tools, took over our teams' accounts, and started posting highlights as the games were happening.

The response was instant. Engagement exploded. We realized we'd found something special, so we dropped everything to build it.