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Insights from the field

Soccer players competing for the ball, illustrating new US media rights deals for live sport

July 30, 2026

Two Rights Deals in Two Weeks, and the Map Keeps Splitting

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A packed SoFi Stadium during a 2026 FIFA World Cup match in Los Angeles

July 21, 2026

The 2026 World Cup Was Won on Short Form Video

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A packed college football student section, reflecting the scale of college athletics content and NIL activity

June 30, 2026

College Athletics Is Quietly Becoming a Media Business

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A sold out WNBA game at Climate Pledge Arena, illustrating the growth of women's sports viewership

May 12, 2026

Women's Sports Got the Distribution. Now It Needs the Volume.

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NBA arena crowd during player introductions, first season of the new NBA media rights deal

April 21, 2026

Year One of the NBA's New Media Deal Is In

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AI in Sports Highlights

April 9, 2026

The NFL Just Gave Teams the Keys to Their Own Content

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